The Robert H. Smith School of Business is renowned for the high quality of education that its students receive. According to the official U.S. News & World Report’s “America’s Best Colleges," the Smith school is a top twenty undergraduate business school, ranking 18th out of 472 ranked programs.
Background
Expected Graduation:
May 2016 with 150 credits for CPA exam
Bachelor of Science, Marketing
Bachelor of Science, Accounting
GPA: 3.95
Honors:
University of Maryland Honors College
Business Honors Fellows
President's Scholarship Recipient
Major GPA: 3.98
Relevant Coursework
Marketing:
Marketing Principles & Organization
|Introduction to basic marketing principles
Integrated Marketing Communications
|Creating a consolidated brand image across multiple channels
Consumer Analysis
|Identifying and "getting to know" your target market
Global Marketing
|Implications of culture and location on marketing strategy
Marketing Research Methods
|Collection and analysis of primary research
Electronic Marketing
|Implementation of marketing strategy online
Accounting:
Principles of Accounting I
|Introduction to basics of financial accounting
Principles of Accounting II
|Introduction to basics of managerial accounting
Intermediate Accounting I (Financial)
|Comprehensive analysis of financial accounting and statements
Intermediate Accounting II (Financial)
|Continuation of comprehensive financial accounting
Managerial Accounting
|Product costing and cost analysis used for managerial decisions
Taxation of Individuals
|Federal taxation of individuals including tax planning and compliance
Project Sample
As a class project in Integrated Marketing Communications, our group created a consolidated marketing plan for Burger King by differentiating it from competitors on the basis of convenience. Our proposal included recommendations for appropriate media vehicles as well as potential advertisements. Channels included TV (70% of budget), billboard (20% of budget), and social media (10% of budget).
